November 23, 2024
A medical device company became the first company to receive FDA approval for a drug-coated balloon catheter.
Sales representatives needed to understand which interventional cardiologists and cardiac centers to target and in what order.
Customer Challenges -
- This company is the first one to launch the product had just 12 months to capture the market before their competitor launched a similar but well-publicized product.
- Essential sales information was not easily accessible and customer inventory and contract data were typically only available through complicated and time-consuming internal processes.
- In addition, the current data was not presented in an actionable or easily readable format. As data was contained in a variety of sources that were not easily accessible.
- Team collaboration was difficult to execute.
Download the case study to read how the TikaDevice platform helped micro-target cardiologists and improved PTA (Percutaneous transluminal angioplasty) sales by 49% year-on-year.
