November 22, 2024
A leading pharmaceutical company invested billions each year developing drugs for a broad spectrum of medical conditions.
A salesforce of over 3,500 representatives meeting their customers had to make each call as productive as possible.
Customer Challenges:
- Spreadsheets used for customer data were bulky, took to ages to load, and discouraged reps from keeping the records up to date due to complexity.
- Using the spreadsheet on mobile phones made it difficult to find information with ease.
- Keeping track and updating information became very difficult.
- Lack of analytics hindered transparency into performance evaluation and strategy execution.
To learn more about how TikaPharma solved this challenge with its cloud-based, mobile-first platform within six weeks, download the case study today.
