TikaMSL™ provides timely, critical business intelligence that enables MSLs to form and maintain strong, strategic relationships with influential physicians and other Key Opinion Leaders

With the life sciences industry continuing to face healthcare reforms, regulatory pressures and fierce competition, Medical Science Liaisons are increasingly called upon to identify and engage with Key Opinion Leaders (KOLs). As their roles and responsibilities expand, the need for a technology platform that can enable MSLs to profile and target KOLs, capture and log interactions, and track Medical Inquiry Request Forms has become urgent. And there really isn’t a tool out there that caters to the unique needs of MSLs, until now…

TikaMobile Launches TikaMSL, a business intelligence, CRM and advanced analytics tool designed specifically for MSLs.

Designed specifically for Medical Science Liaisons, TikaMSL provides timely, critical business intelligence that enables MSLs to form and maintain strong, strategic relationships with influential physicians and other Key Opinion Leaders. TikaMSL keeps MSLs informed through connectivity to third-party data sources, allowing them to gain more insights about the industry, and empowering them to be more strategic about which opinion leaders to target and prioritize.

Like other TikaMobile products, TikaMSL is fast and provides a great user experience, which encourages frequent utilization. In addition, TikaMSL aggregates information from multiple sources, taking away the need to fumble between multiple office apps and spreadsheets for information.

TikaMSL achieves all of this for MSLs and their organizations while keeping the necessary barriers in place and remaining fully compliant.

Built for MSLs

TikaMSL has been designed specifically for MSLs. The application provides MSLs with an essential tool that will make them smarter in the field, empower them to be more strategic with their KOL interactions and enable them to share the vital information that they collect with the rest of their organization in a fully compliant manner

User friendly

Our user-centric design philosophy combined with a fully native mobile application helps increase user adoption and makes onboarding new reps a snap. The application is available in both online and offline mode right from your mobile device or tablet.

Cost effective

TikaMobile offers pricing structures that accommodate organizations of all sizes and locations.

MODULES

Customer Relationship Management (CRM) Plus

Customer Relationship Management (CRM) Plus

Customer Relationship Management (CRM) Plus provides MSLs with access to customer and KOL details such as demographic information, affiliation, specialty, segmentation, and more.
Key Opinion Leader (KOL) Profiling & Research

Key Opinion Leader (KOL) Profiling & Research

This built-in module allows MSLs to identify KOLs, conduct profiling and research, and drive better targeting and prioritization.
Medical Information Request Form (MIRF) Management

Medical Information Request Form (MIRF) Management

TikaMSL’s MIRF Management module provides MSLs with the ability to create and submit MIRFs, as well as manage MIRFs that are assigned to them.
Announcements, Alerts & Notifications

Announcements, Alerts & Notifications

The Announcement, Alerts & Notifications module makes communication easy with all relevant and approved parties throughout the organization.
Clinical Asset Management Portal

Clinical Asset Management Portal

The Clinical Asset Management Portal within TikaMSL allows Medical Affairs, Marketing and other stakeholders to equip MSLs with everything they need to be successful.

Customer Relation Management (CRM) Plus

Customer Relationship Management (CRM) Plus provides MSLs with access to customer and KOL details such as demographic information, affiliation, specialty, segmentation, and more. The CRM Plus platform also allows MSLs to manage current KOL information, easily add new contacts to the database, and keep up-to-date on affiliations, such as between HCP and Offices/Hospitals.

In addition, the following features are also available:
● Record interactions with customers and KOLs
● Keep track of KOL office hours and availability for meetings
● Send approved emails
● View geographical location of KOLs
● Create and manage custom lists
● Access ad hoc reports

Key Opinion Leader (KOL) Profiling & Research

This built-in module allows MSLs to identify KOLs, conduct profiling and research, and drive better targeting and prioritization. Full integration with CRM Plus allows for quick look-up of KOL details while conducting research. In addition, the integration also allows for real-time updating of KOL details and easy sharing of information with authorized users within the organization.

Medical Information Request Form (MIRF) Management

TikaMSL’s MIRF Management module provides MSLs with the ability to create and submit MIRFs, as well as manage MIRFs that are assigned to them. Features in this module
include:

● Notification of new MIRF assignment
● Management of assigned MIRFs
● Alerts on outstanding MIRFs
● Routing of MIRFs to appropriate parties within the organization
● Seamless integration with master database for quick look-up of KOL details
● Seamless integration with the Sales team’s TikaPharma app to provide status updates on submitted MIRFs
● Repository of MIRFs for analysis and reporting

Announcements, Alerts & Notifications

The Announcement, Alerts & Notifications module makes communication easy with all relevant and approved parties throughout the organization. This module enables quick and easy broadcasting of announcements, news, and other information. It also allows for the sending of alerts and notifications to specific team members or groups. The system is highly configurable and lets users automate alerts and notifications based on specified criteria.

Clinical Asset Management Portal

The Clinical Asset Management Portal within TikaMSL allows Medical Affairs, Marketing and other stakeholders to equip MSLs with everything they need to be successful, including the most up-to-date clinical studies, industry reports, thought leadership material, and key messages. The Clinical Asset Management Portal supports a wide variety of file formats, including video published to the app or streaming from online video sharing sites. TikaMSL’s superior user-experience and mobile-first design ensure that MSLs can easily view materials whether on their desktops or when on the road through iPads or mobile phones.

The Use of Integrated Automation in Customer Relationship Management (CRM) Systems

The medical, biotech and pharmaceutical markets are changing just as fast as modern technology is,
creating opportunities for Medical Science Liaisons to gain valuable insights to target their Key Opinion
Leaders. Adjusting to a shift includes the need to uphold reliability, accountability, and transparency
with KOLs in order to be current with the ever-changing FDA compliance guidelines. Personalized
interactions between a MSL and their KOL are essential to building a strong relationship and ensuring
clarity for medical questions.

TikaMSL is a user-friendly mobile CRM software full of capabilities that are designed to promote
collaboration, productivity, and building a stronger foundation for KOL development.

The TikaMobile CRM software offers many advantages for the life science Medical Science Liaison:

● Maintain and build solid relationships with KOLs utilizing advanced analytics
● Provides complete visibility into the interactions with Key Opinion Leaders
● Empowers MSLs to become more strategic with interactions and vital information
● Be more productive by having real-time automated reports of customer data and presentations
for internal stakeholders
● User-friendly design and functionality to edit and update information, creating high utilization
● Clarity and sound communication throughout the organization
Included features in TikaMSL provides various news, clinical studies, reports, dossiers and other key
resources MSL’s need to stay up to date and on target through the interactive, innovative, and
adjustable Clinical Asset Management Portal. The analytics platform uses real-time Business Intelligence
in order to grow and maintain relationships with physicians and other opinion leaders in the medical
field.

The BI software embedded in the TikaCRM enables both the MSL and the KOL to be well informed and
aligned. Strategic objectives can be measured and tracked in order to build up pharmaceutical company
Key Opinion Leaders and ensure accurate medical information is disseminated. We ensure customer
information provided at the speed of business though our sales force automation. Tika aims to provide
prescribers and opinion leaders with the actionable information they need through the convenience of a
mobile device and/or web-based solution.

TikaMSL is a user-friendly, innovative CRM tool that caters to the unique needs of an individual MSL
through advanced analytics, recommendation engines, and AI. To learn more about how TikaMobile
products can help your MSLs maintain better relationships with doctors and generate real-time business
intelligence, simply fill out our contact form below to get in touch with us.

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