MODULES

Strategic Account Planning

• The Strategic Account Planning module in TikaKAM enables commercial teams to capture and track the execution of strategic objectives for their key accounts. This module helps teams identify key accounts based on business rules, tier and segment them and manage account data such as contact information, hierarchy, claims, etc. The module also provides tools for stakeholder mapping and management, which helps teams plan engagement with stakeholders, including decision-makers, non-decision-makers, and indirect stakeholders. It also includes pre-call planning tools to capture interactions with stakeholders and monitor performance through KPI tracking.
1. Create a strategic plan for that account by setting up objectives, priorities, activities, and tasks
2. Track the progress and make it available throughout the organization
3. Share with others on the team, enabling everyone to work together to move the strategic plan forward
• This module helps promote transparency in strategic planning and progressing toward a common goal. It also makes it easy for management and peers to provide assistance where they can to move the strategic plan along.

Stakeholder Mapping and Management

• IDN:This module helps you plan engagement for stakeholders, including decision-makers, Influencers, and indirect stakeholders. It captures relationships, tracks interactions, and helps you develop targeted engagement plans. This module is essential for building long-term relationships and trusts with key accounts.
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Performance Tracking

The Performance Tracking module in TikaKAM enables commercial teams to set and track Key Performance Indicators (KPIs) for their key accounts. This module helps teams monitor periodic performance on a timeline, look at expansion and retention metrics, and incentivize performance through incentive-based compensation. The module allows teams to capture and track the execution of strategic objectives for accounts, tier and segment key accounts based on business rules, and manage account data such as contact information, hierarchy, claims, etc. It also provides an opportunity to capture interactions with stakeholders, including decision-makers, non-decision-makers, and indirect stakeholders.

Identify Opportunities

This module uses external and internal datasets to identify opportunity accounts and risk accounts. It helps you develop targeted strategies for engaging with accounts and creating tactical plans to meet strategic objectives. This module is essential for identifying high-value opportunities and accelerating stakeholder engagement.

Report Outcomes

This module showcases the results of account plans and tracks cross-divisional efforts into a unified outcomes framework. It enables you to report on the success of your ABS and measure your performance against KPIs. This module is essential for demonstrating the value of your ABS and driving continuous improvement.

Data Analysis

This module enables you to understand patient groups and treatment journeys, identify opportunities within accounts, and create a strategy for engaging with accounts. It helps you get insights into payers and reimbursement groups to ensure market access success. This module is critical for developing patient-centric strategies and gaining a competitive edge in the market.

IDN Forecasting

Upon signing a new contract, TikaKAM creates an updated forecast for the IDN. This forecast will be tracked in real-time in the app as sales are being accrued. Managers will receive alerts when performance is above or below the contract forecast, within parameters defined by the organization. Managers can also update forecasts, as well as sort by active contracts, pending contracts, and product categories to track performance.