Tableau is a generic data analytics platform, while Tika is a mobile CRM and data analytics solution designed specifically for life sciences sales teams. It incorporates out-of-the-box workflow and analytics solutions tailored just for them, and can be further configured to meet the unique needs of any organization.
Tableau’s main use is as an easy to use self-service analytics tool to slice and dice data for home office personnel (i.e., analysts, analytics and sales ops personnel, etc.) to identify and share their findings in graphical form from PC to iPad. However, this information will not be real-time or interactive, and it does not empower sales reps to research and strategize on the go to drive and protect sales in their territories.
In addition, Tableau is not designed for massive scalability and requires the integration of several other applications from partners with different capabilities to deliver the same features and functions as TikaMobile. Tika has successfully deployed our technology to Fortune 500 life science companies, in the US and globally.
Tika has capabilities to allow sophisticated systems to communicate, integrate and provide information (i.e., Oracle, JD Edwards, Model N (contract information), etc.). Tika presents this information to reps in visually appealing, user-friendly, interactive formats. Reps can also feed new opportunities and information (i.e., rep sales forecasts, ROI calculators, procedure evaluations, etc.) through our easy-to-use platform back into these systems. No need to create spreadsheets, as information gets rolled up into higher-level views automatically. This empowers reps and managers to have real-time information to make strategic business decisions that enhance performance, increase productivity and drive sales. This level of complexity and functionality that Tika achieves is difficult for any vendor to match.
It’s also important to note that our clients grow with our single platform technology over time vs. Tableau which will require you to continually add more vendors and applications to expand its functionality to meet your growing needs.