What is an industry silo?

In the pharmaceutical industry, silos are described as functions of a business, both internal and external, that are separate and without integration. The silo mentality occurs when departments do not communicate their ideas, goals, tools or priorities with one another in order to achieve business goals. The company’s way of thinking is straight up and down, like a silo, causing implementations to be uncoordinated, duplicative and the opportunity for true end to end optimization becomes difficult.

In the past decade, there has been a mass shift from the use of desktops to mobile devices as the primary source of information.

Because of this, many people expect real time information at their fingertips at anytime and anywhere. In 2019 there are over 5.1 billion unique mobile internet users, up 2% from the previous year. On top of that, 50% of the time individuals spend on digital media is on mobile apps. With this increase in usage of mobile devices, it is imperative that life sciences companies match this immense growth and utilize mobile. 

New York, NY--October 31th, 2019-- License validating company MedPro Systems and Business Intelligence CRM company, TikaMobile Inc., have agreed to partner in order to optimize mutual client end-user experience within TikaMobile’s CRM applications.

What is UX?

As the use of mobile devices continues to increase, so do people’s preferences for using their mobile devices to access websites, apps and content. These shifting preferences, and the fact that people are accessing websites, apps and content through multiple devices, have intensified focus on the user experience (UX) in software design. Here are several key factors that go into ensuring an optimal UX:

September 2019—This month, the Pharmaceutical Management Science Association selected TikaMobile Inc. to be featured as the Sponsor Spotlight in their monthly email sent to Pharmaceutical representatives and Medical Science Liaisons. 

The mission of the Pharmaceutical Management Science Association not-for-profit organization is to efficiently meet society's pharmaceutical needs through the use of management science. At their annual conference, PMSA strives towards goals such as raising awareness and promoting the use of Management Science in the pharmaceutical industry, encouraging interaction and networking among peers in this area, and creating an opportunity for reflection, relaxation, and rejuvenation for members and guests.

Many life sciences sales reps can avoid cold calling because they have a targeted list of accounts that know their company and what they sell. But some life sciences sales reps find cold calling vital for developing new relationships and expanding their network. Whether the company is new, they launched a new product into a new market, or they’re forging a path into new geographical territory, cold calling is a vital part for new sales.

In the life sciences industry, “too much data and not enough information” is an ever-present issue.

While many people within life sciences understand this as a challenge hindering success, many companies have not yet taken the necessary steps to implement change, starting with adopting a solution that addresses this problem. As our ability to collect more data increases, the complexities to create actionable intelligence will only become more challenging and critical.

While attending the 10x Medical Device Conference in sunny San Diego, California, TikaMobile Inc. founder and CEO, Manish Sharma was approached and asked to be a part of a brief interview with Joe Hage, the host of 10x and founder of Medical Device Group. Joe conducts a “speed round” of interviews at the conference with founders titled “5 Companies that can Transform the Device Industry.” Below is Sharma’s interview with Hage.

TikaMobile Inc., a premier cloud-based business intelligence Customer Relationship Management provider for the life sciences industry, has announced the release of their most recent guide: “How Can You Effectively Boost Pharmaceutical Sales with CRM.”

In an introductory meeting at TikaMobile’s New Jersey office, Manish Sharma, our founder and CEO spoke to our summer interns about the keys to success in a rapidly changing, technology-focused world.

An Indian Institute of Technology and Leonard N. Stern School of Business graduate, Sharma credits his success to thinking ahead. According to Sharma, innovation and the development of new technology should be considered on a “five year plan.” Trends run about five years at a time; if you generate a business idea that you believe would be successful in the markets now, there is potential that by the time you develop software and prepare a product for commercialization, technology will have surpassed the need for your business. “Based on trends now, look ahead and think five years from now. Create that, run with it, and by the time you’re prepared, the world will be ready for your product.”