In the constantly evolving pharmaceutical landscape, organizations are facing increasing pressure to ‘do more with less’ due to healthcare reforms and new regulations. With the enterprise drowning in today’s rapidly growing sea of data, CIOs are looking for a solution to integrate data from various sources and empower sales representatives to focus on the most critical customers. “Our product is designed to leverage valuable data assets while reducing the burden of data mining by field repre-sentatives, resulting in better ROI for management,” says Manish Sharma, CEO and Founder of TikaMobile. “We provide sales representatives a way to quickly determine the highest priority customers, when to visit them, and the key messages they need to deliver.”
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