Cardiovascular Case Study

Case Study:

Medical Device, Cardiovascular

Tika executed this company’s highest-rated product launch in a very tight timeframe through strategic micro-targeting.

Our Medical Device client had to capture first mover market share with limited time to prepare a sales team for a cardiovascular device product launch in the US and Canada. In addition, their competitor was introducing a new, well-publicized product within 12 months, giving the company a very tight window to launch and sell their new device.

With the clock ticking, sales representatives needed to understand their customers’ current inventory and buying habits to know which accounts to target and how to approach each of those customers to effectively position the product…