TikaPharma™ accelerates and improves customer targeting and engagement:

A profound transformation is taking place in healthcare and it’s having an undeniable impact on pharmaceutical commercial teams of all sizes. The list of challenges is becoming all too familiar- healthcare reform, regulatory pressures, complex sales & contracting models, new promotional channels, fierce competition, and the demand to reduce cost. It’s an opportune time to rethink how to execute and monitor your sales strategy.

It’s fair to say that the reach and frequency model is no longer what it used to be- the conversations need to be shorter and smarter. So in order to keep a competitive edge, field sales need a myriad of data points and analytics that help them deliver the clinical and economic benefits message of their brand. Those data points must be correlated in such a way that they are relevant to a variety of decision makers. This is especially true for specialty drugs where costs are notably soaring.

But is it practical for field sales to travel with a data analyst? We say yes. Enter TikaPharma.

Make every rep a star player

Send each rep real-time personalized information on their customers that they need most. No more fumbling across office apps and spreadsheets for information that originates in different formats across multiple functional areas. Now it’s all in one mobile application!

The more effective and efficient- the better your team performs.

Improve team performance- Improve customer engagement

Smart selling means your sales reps are equipped with targeted messaging that your customers are amenable to- in the right place at the right time

More agile pre-calling.

  • Reps easily understand their top selling priorities in their given territory with interactive geo-mapping features.
  • Easily sort and customize frequently visited groups of customers.
  • Hone in on high-value customers using the HCP TikaScore based on customer attributes including TRx history and formulary status.
  • Reps can proactively engage with customers based on automated risk and opportunity alerts.

Optimize sales team and territory performance

  • Sales managers can readily assess rep performance metrics displayed in one place. 24/7-on demand-including CPA, Reach, and Average Calls
  • Track KPIs such as Product Volume and Market Share
  • 360 Degree Customer View including TRx history, formulary status, as well as our proprietary HCP TikaScore that assesses HCP target value
  • Analyze and compare territory performance with our intuitive visualizations

Sell smarter with data-driven territory management

  • Stay ahead of the competition with alerts when an HCP orders a lab test or initiation of a new therapy
  • Align better with marketing with instant notifications including when and HCP responds to multi-channel promotions or requests product information
  • Be the first to know changes to HCP prescribing behavior such as drop in share and patient mix

Tika Product Launch Module

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Tika is particularly suited for new pharma product launches. We have a special module that allow representative to understand their territories before a product launch, create a 90-day plan for post product launch and then execute upon it.

TikaPharma is powered by the most advanced analytics available, and reps appreciate and value the sophisticated and intuitive user experience.

Features

  1. Physician Targeting
  2. Call Planning
  3. Call Recording
  4. Territory Management
  5. Outlook Integration
  6. Alerts
  7. Key KPI’s
  8. Geo-based Routing
  9. Collaboration between hospital reps, physician reps and strategic account teams
  10. Aligning sales and marketing
  11. Recommendation on which physicians to visit
  12. Annotate, share and collaborate with your team
MODULES
Dynamic call planner

Dynamic call planner

Allows reps to set call goals for physicians and accounts and conduct robust pre-call plans using 360-degree view of physician and account profiles.
Territory Management

Territory Management

Everything you need to know about a territory to execute on sales strategy.
Sales Management

Sales Management

Manage teams on the go, encourage collaboration promote best practices and drive accountability using Sales Management module.
Strategic Account

Strategic Account

Strategic Account teams plan and collaborate on health systems with rest of the organization using this module.
Field Coaching Reports (FCR)

Field Coaching Reports (FCR)

Managers generate Field Coaching Reports on the field ride on the go within minutes. Performance manage and coach like never before.
Master Data Management (MDM)

Master Data Management (MDM)

Manage affiliations, address changes, add physician and accounts or a health system within minutes.
Home Office Self-Service

Home Office Self-Service

Most advanced data discovery and self-service tool in the market.
Incentive Compensation (IC)

Incentive Compensation (IC)

Know your payout. Reps can use our commission calculators to build what-if scenarios that maximize their payout.
CRM Plus

CRM Plus

Integrate with your existing CRM or use ours.
Module Details

Dynamic Call Planner

Reps easily understand their top selling priorities in their given territory with interactive geo-mapping features. This tool allows you to set call goals for physicians and accounts and conduct robust pre-call plan using 360-degree view of physician and account profiles.

Territory Management

Stay ahead of the competition with alerts when a HCP orders a lab test or the initiation of a new therapy. Align better with marketing with instant notifications including when an HCP responds to multi-channel promotions or requests product information. Be the first to know changes to HCP prescribing behavior such as drop in share and patient mix; or changes that impact your pull-through strategy such as payer wins. Keep up with dynamic HCP universe with notifications of HCP changes in affiliations or practice. Allows pharma reps to track quota performance. Understand territory performance by combining diagnosis, lab test, promotional response among other data sources. See where you are behind and based on marketing segmentation teases out who you want to visit.

Sales Managers

Sales managers can readily assess rep performance metrics displayed in one place- 24/7- on demand- including Call Plan Attainment, Reach, and Average Calls. Track KPI’s such as Product Volume and Market Share. District/ Regional sales management can see different territory performance to tease out which territory have coaching opportunities. These views also allow within three clicks to see the problem and find the root cause.

Strategic Account

This module allows you to create profile of the health system and assign priorities. Our account collaboration tool allows you to generate proposals, health system performance, pipeline management and collaborate real-time to increase pull-through with your physician and/or hospital reps.

Field Coaching Reports (FCR)

Field Coaching is one of the most important tools for continuing development of your sales team. Tika allows managers/reps to generate FCR on field rides which allows teams to create uniform objectives for any improvement opportunities. It is an important way of picking up strengths to support and areas for development to coach in the field.

Master Data Management (MDM)

TikaMobile MDM  is a very intuitive easy to use tools that allow reps to add physicians, manage affiliations, issue address change requests for Accounts and Physicians along with a robust workflow that allows home office to approve pertinent changes and have a final say in the golden record.

Home office Self-Service

The home office and business analyst in organizations can generate ad-hoc reports and dashboards on the fly. Tika has some of the most advanced data discovery capabilities where authorized users can connect to the data warehouse and any additional data sources, internal or external, to generate ad-hoc, self-service  analysis. These external sources can be integrated on the fly with internal data:  Facebook, Twitter, LinkedIn, Excel spreadsheet etc. The back-office has ability to schedule or distribute these reports to the field.

Incentive Compensation (IC)

Using our IC tool, you can generate both current and projected incentive compensation numbers and provide these to sales rep in near real time. Our commission calculators allow reps and management to do what-if analysis on their compensation.

CRM Plus

Tika platform integrates with existing CRM platforms like Veeva, Salesforce.com, Siebel among others. We also provide a stand-alone module for pharma and bio-techs to record calls, medical inquiries, speaker programs, detailing, sample drops and events. You can also capture expenses to comply with the Sunshine Act.

Contact Us to Learn More

What do our clients say?

New Biopharma drug launches require near real-time insights on new diagnoses, reimbursement challenges, source of business, etc..  We feel that the TikaPharma platform is ideal to deliver this intelligence due to its agile nature and exceptional user experience.

(Strategic Account Manager of a major pharmaceutical company)

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