TikaPharma™ Accelerates and Improves Customer Targeting and Engagement

A profound transformation is taking place in healthcare and it’s having an undeniable impact on pharmaceutical commercial teams of all sizes. The list of challenges is becoming all too familiar-healthcare reform, regulatory pressures, complex sales & contracting models, new promotional channels, fierce competition, and the demand to reduce costs. It’s an opportune time to rethink how to execute and monitor your sales strategy.

It’s fair to say that the reach and frequency model is no longer what it used to be. The conversations need to be shorter and smarter. So in order to keep a competitive edge, field sales need a myriad of data points and analytics that enable them to deliver the clinical and economic benefits message of their brand. Those data points must be correlated in such a way that they are relevant to a variety of decision makers. This is especially true for specialty drugs where costs are notably soaring.

But is it practical for field sales to travel with a data analyst? We say yes. Enter TikaPharma.

Make every rep a star player

Equip sales reps with all of the critical information they need about their customers in real-time. No more fumbling across office apps and spreadsheets for information that originates in different formats across multiple functional areas. Now it’s all in one mobile application!

Your team will become smarter and more strategic when they have the information they need right at their fingertips.

Improved team performance = better customer engagement

Smart selling means your sales reps are equipped with targeted messaging and relevant information that will strengthen the relationships with your customers.

More agile pre-calling

  • Reps easily understand their top selling priorities in their given territories with interactive geo-mapping features.
  • Easily sort and customize frequently visited groups of customers.
  • Hone in on high-value customers using the HCP TikaScore based on customer attributes including TRx history and formulary status.
  • Reps can proactively engage with customers based on automated risk and opportunity alerts.

Optimize sales team and territory performance

  • Sales managers can readily assess rep performance metrics, including CPA, Reach and Average Calls—all displayed in one place with configured, automated dashboards or ad-hoc, on-demand reporting.
  • Track KPIs such as Product Volume and Market Share.
  • 360 Degree Customer View including TRx history, formulary status, as well as our proprietary HCP TikaScore that assesses HCP target value.
  • Analyze and compare territory performance with our intuitive visualizations.

Sell smarter with data-driven territory management

  • Stay ahead of the competition with alerts when an HCP orders a lab test or initiation of a new therapy.
  • Align better with marketing with instant notifications including when an HCP responds to multi-channel promotions or requests product information.
  • Be the first to know about changes to HCP prescribing behavior such as drop in share and patient mix.

What do our clients say?

“New Biopharma drug launches require near real-time insights on new diagnoses, reimbursement challenges, source of business, etc. We feel that the TikaPharma platform is ideal to deliver this intelligence due to its agile nature and exceptional user experience.”

(Strategic Account Manager of a major pharmaceutical company)

Tika Product Launch Module

You Only Launch Once!

Our research shows that nearly 50% of launches over the past eight years have underperformed analyst expectations, and more than 25% have failed to reach even 50% of external revenue forecasts.”

  • Bain & Company, September 2017

There is more pressure than ever to execute successful product launches amid the many challenges that the life sciences industry currently faces. In addition, the window of time to execute product launches continues to shrink. That’s why sales organizations and launch teams need a tool that can help them strategize, prioritize and execute with speed and precision.

The TikaPharma platform is fast, easy-to-use and provides sales reps and the entire launch team with the actionable data they need to make faster, more strategic decisions and stay ahead of the competition. As sea changes in our industry continue to instigate substandard launch results, TikaPharma is leveraging powerful analytics and business intelligence to create the future of drug launches and sales performance.

Features

  • Physician Targeting
  • Call Planning
  • Call Recording
  • Territory Management
  • Outlook Integration
  • Alerts
  • Key KPI’s
  • Geo-based Routing
  • Collaboration between hospital reps, physician reps and strategic account teams
  • Aligning sales and marketing
  • Recommendation on which physicians to visit
  • Annotate, share and collaborate with your team
MODULES
Dynamic Call Planner

Dynamic Call Planner

Allows reps to set call goals for the physicians and accounts in their territories and create robust pre-call plans using a 360-degree view of physician and account profiles.
Territory Management

Territory Management

Easy-to-use, interactive tools and an abundance of business intelligence—everything you need to succeed in your territory.
Sales Management

Sales Management

Manage teams on the go, encourage collaboration, promote best practices, share vital information and drive accountability with advanced analytics and a powerful, interactive tool.
Strategic Account

Strategic Account

Break down silos and connect Strategic Account teams to the rest of the organization for better planning and collaboration.
Field Coaching Reports (FCR)

Field Coaching Reports (FCR)

Performance management and coaching have never been easier. Sales managers can generate Field Coaching Reports on the go in minutes.
Master Data Management (MDM)

Master Data Management (MDM)

Manage accounts, physicians, health systems and affiliations, and quickly update and edit records within minutes on the go.
Home Office Self-Service

Home Office Self-Service

The most advanced data discovery and self-service tool in the market.
Incentive Compensation (IC)

Incentive Compensation (IC)

Sales reps and sales managers can use commission calculators to perform current and projected incentive compensation analysis, as well as build what-if scenarios to maximize payout.
CRM Plus

CRM Plus

Execute your organization’s sales strategy through one user-friendly, mobile-optimized application. Integrate with your existing CRM tool or just use TikaPharma.
Module Details

Dynamic Call Planner

Reps easily understand the top selling priorities in their territories with interactive geo-mapping features. They can set call goals for the physicians and accounts in their territories and create robust pre-call plans using a 360-degree view of physician and account profiles.

Territory Management

Easy-to-use, interactive tools and an abundance of information provide reps with everything they need to strategize, prioritize and succeed in their territories. Stay ahead of the competition with alerts for activities such as an HCP ordering a lab test or the initiation of a new therapy. Align better with Marketing with instant notifications, including when an HCP responds to multi-channel promotions or requests product information. Be the first to know changes to HCP prescribing behavior such as drop in share and patient mix, or changes that impact your pull-through strategy such as payer wins. Keep up with the dynamic HCP universe with notifications of HCP changes in affiliation or practice. Understand territory performance by combining diagnosis, lab test, promotional response, and other data. All of this in an easy-to-use, mobile-optimized application.

Sales Management

Sales managers can manage teams on the go, encourage collaboration, promote best practices, share vital information and drive accountability with this advanced analytics and powerful, interactive tool. Have visibility into all rep activity, such as call plan attainment, reach and average calls, and track KPI’s such as product volume and market share. District and regional sales managers can break out performance in various territories, allowing them to clearly see deficiencies, find root causes to issues, and understand where coaching opportunities may exist.

Strategic Account

This module allows you to create profiles of health systems and assign priorities. Our account collaboration tool also allows you to generate proposals, health system performance and pipeline management to increase pull-through with your physicians and/or hospital reps. Break down silos and connect Strategic Account teams to the rest of the organization for better real-time planning and collaboration.

Field Coaching Reports (FCR)

Field Coaching is one of the most important tools for continuing development of your sales team. Tika allows managers/reps to generate Field Coaching Reports on the go in minutes, allowing teams to establish uniform objectives and create improvement opportunities. Performance management and coaching have never been easier.

Master Data Management (MDM)

TikaPharma MDM is a very intuitive, easy-to-use tool that allows reps to manage accounts, physicians, health systems and affiliations, and quickly update and edit records within minutes on the go. In addition, there is a robust, configurable workflow that allows home office to approve changes and have a final say in the master record.

Home Office Self-Service

In addition to having access to configured and automated dashboards and reports, Tika has the most advanced data discovery capabilities in the industry that enable authorized users to connect to the data warehouse and any additional data sources, internal or external, to generate ad-hoc, self-service analysis. External data sources can be integrated on the fly with internal data:  Facebook, Twitter, LinkedIn, Excel spreadsheets, etc. TikaPharma also provides back-office teams with the ability to schedule or distribute these ad-hoc reports and dashboards to the field.

Incentive Compensation (IC)

Using our IC tool, sales reps and sales managers can use commission calculators to perform current and projected incentive compensation analysis, as well as build what-if scenarios to maximize payout.

CRM Plus

TikaPharma is visually stunning, mobile-friendly, easy-to-use and created specifically for life sciences sales teams. No more fumbling between office applications and spreadsheets to get the business intelligence you need. More timely information allows for better preparation, enabling reps to better demonstrate value and close the sale – ahead of your competition. The platform can be used as a standalone application or it can integrate with your existing CRM tool, such as Veeva, Salesforce.com, Siebel, etc.

Contact Us to Learn More