TikaPharma™ accelerates and improves customer targeting and engagement

A profound transformation is taking place in healthcare and it’s having an undeniable impact on pharmaceutical commercial teams of all sizes. The list of challenges is becoming all too familiar – healthcare reform, regulatory pressures, complex sales & contracting models, new promotional channels, fierce competition, and the demand to reduce costs. It’s an opportune time to rethink how to execute and monitor your sales strategy.

It’s fair to say that the reach and frequency model is no longer what it used to be – the conversations need to be shorter and smarter. So in order to keep a competitive edge, field sales need a myriad of data points and analytics that help them deliver the clinical and economic benefits message of their brand. And those data points must be correlated in such a way that they are relevant to a variety of decision makers. This is especially true for specialty drugs where costs are notably soaring.

But is it practical for field sales to travel with a data analyst? We say yes. Enter TikaPharma.

Make every rep a star player

Send each rep the real-time personalized information on their customers that they need most. No more fumbling across office apps and spreadsheets for information that originates in different formats across multiple functional areas. Now it’s all in one mobile application! The more effective and efficient – the better your team performs.

Improve team performance. Improve customer engagement.

Smart selling means your sales reps are equipped with targeted messaging that your customers are amenable to – in the right place at the right time.

More agile pre-calling.

  • Reps easily understand their top selling priorities in their given territory with interactive geo-mapping features.
  • Easily sort and customize frequently visited groups of customers.
  • Hone in on high-value customers using the HCP TikaScore based on customer attributes including TRx history and formulary status.
  • Reps can proactively engage with customers based on automated risk and opportunity alerts

Optimize sales team and territory performance.

  • Sales managers can readily assess rep performance metrics displayed in one place – 24/7 – on demand – including CPA, Reach, and Average Calls
  • Track KPIs such as Product Volume and Market Share
  • 360 Degree Customer View including TRx history, formulary status, as well as our proprietary HCP TikaScore that assesses HCP target value
  • Analyze and compare territory performance with our intuitive visualizations

Sell smarter with data-driven territory management.

  • Stay ahead of the competition with alerts when an HCP orders a lab test or the initiation of a new therapy
  • Align better with marketing with instant notifications including when an HCP responds to multi-channel promotions or requests product information
  • Be the first to know changes to HCP prescribing behavior such as drop in share and patient mix; or changes that impact your pull-through strategy such as payer wins
  • Keep up with the dynamic HCP universe with notifications of HCP changes in affiliations or practice

More Agile Pre-Call Planning

  • Reps easily understand their top selling priorities in their given territory with interactive geo-mapping features.
  • Easily sort and customize frequently visited groups of customers.
  • Hone in on high-value customers using the HCP TikaScore based on customer attributes including TRx history and formulary status.
  • Reps can proactively engage with customers based on automated risk and opportunity alerts

TikaPharma is powered by the most advanced analytics available, and reps appreciate and value the sophisticated and intuitive user experience.

Optimize Sales Team and Territory Performance

  • Sales managers can readily assess rep performance metrics displayed in one place – 24/7 – on demand – including CPA, Reach, and Average Calls
  • Track KPIs such as Product Volume and Market Share
  • 360 Degree Customer View including TRx history, formulary status, as well as our proprietary HCP TikaScore that assesses HCP target value
  • Analyze and compare territory performance with our intuitive visualizations

Intuitive analytics enable managers to quickly act on important territory and rep performance trends. With TikaPharma, district managers can engage with field sales using screen-capture, familiar annotation tools, and then send feedback to reps by email without ever leaving the application.

Sell Smarter with Data-Driven Territory Management

  • Stay ahead of the competition with alerts when an HCP orders a lab test or the initiation of a new therapy
  • Align better with marketing with instant notifications including when an HCP responds to multi-channel promotions or requests product information
  • Be the first to know changes to HCP prescribing behavior such as drop in share and patient mix; or changes that impact your pull-through strategy such as payer wins
  • Keep up with the dynamic HCP universe with notifications of HCP changes in affiliations or practice

Having ready and mobile access to the latest customer information drives competitive advantage. Our robust and proprietary alert functionality can be configured to address your most pressing commercial objectives. Everyone, including the field, is in the know about meaningful events directly on their preferred iOS or Android mobile devices.

Contact Us to Learn More

What do our clients say?

“Using the TikaMobile solution has changed the way we do business. Our new sales reps ramp up in weeks, not months, and sales have increase by 14% year-over-year.”

(National Sales Manager of a major medical device company)