Mobile: Bridging the gap in Pharma Industry

 

 

sales and marketingLeading organizations today are finding solutions to essentially do one thing: eliminate the structural gap between sales and marketing departments in their business. Sales and Marketing departments of any organization are fundamentally different but highly inter-related. To achieve the sales goals of any business it is important that the value proposition communicated to the target customer by both sales reps and marketers is the same.

The centre point of discussion of this post is how mobile is revolutionizing and trying to eliminate this gap between sales and marketing in pharma industry. Statista research shows that globally till date users have downloaded 102,062m mobile apps. That number is definitely way too high to be ignored. The proliferation of mobile in people’s lives worldwide is something extremely significant. Below is a graph from eMarketer‘s latest study which shows that the digital spending in pharma industry which has been steadily increasingsepnding in pharma  since last 5 years. In 2014 out of the digital spending $373 million was spent on mobile. Organizations are realizing technological advancement in this area is fast paced and sales goals need to align with the organization’s visions. Effective knowledge management for sales reps can have huge impact on the sales performance. Pharma sales reps are constantly on the move with the wide spectrum of customer demographics. Understanding what it takes to close a deal instantly is key in this competitive market. A mobile app that functions both as an analytics and a data management tool is the answer to this problem.

At this point; you would wonder what will a Mobile CRM app do here? Well; to begin with it can align your business’s planning, marketing, improvement and product goals. And in addition it will act as a hassle free and seam less customer engagement tool for the sales reps. One of the many reasons the sales reps and marketers are unable to effectively communicate is because the communication is generic and not targeted. A tool that segments all your data into the verticals it needs to be can help improve the sales performance and reduce the pressure on your marketing team. Imagine your sales rep having personalized information at all times even when he is on the go! That is the power of mobile today. The tool can enable real time alerts and notifications to facilitate patient engagement.

A forward thinking CRM tool can help you:

  • Effectively monitor marketing ROI of the business
  • Efficiently manage pipeline
  • Create communication channels between the sales rep and the customer
  • Promote knowledge
  • Accelerate patient engagement
  • In agile pre-calling
  • Improve team performance to meet organization goals together

With our TikaPharma product  you can actually customize entire platform with your organization’s inputs and needs. We believe in driving the competitive advantage for your organization to improve and achieve performance goals.

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Moving beyond (traditional) CRM in Medical Devices Sales


Innovations and changes in Medical Devices industry are rapid. Mobile technology is revolutionizing medical devices industry today. In the medical device industry sales reps are not mandated to record every conversation with physicians, hospitals, doctors unlike a pharmaceutical company which makes keeping a track of records, data and conversations difficult. But a customer relationship management (CRM) software can have a massive impact on operational efficiencies of sales reps and it gets better; a CRM can help you track every conversation a sales rep would ever have with physicians. Research shows that about 5.9% of the total health expenditures are spent on medical devices. Spending on medical devices has increased by 6% since 1990s. The opportunity for CRM systems to manage and consolidate data for medical devices industry is now more than ever.

3 ways a CRM platform can improve your medical device sales:

  • Engagement

Why does a medical device sales rep really need the CRM? Well, this list could be endless but businesses globally are now trying to close the gap between the customer and the quota. A tool with capabilities beyond CRM functionalities can not only help sales reps to engage with the customer but also create transparency in terms of communicating information with the management. An omnichannel and all access approach for customers and their reps will help build performance doctor tabletstandards that can leverage the business’s growth. 57% of customers are willing to switch to new businesses or brands just to get a better customer service. Now that’s a number worth taking a look at when it comes to engagement and fulfilling customer expectations. Adding value and a personal touch to every customer intearction is a driving force to the businesse’s revenue growth. In an industry like that of Medical Devices delivering sustainable solutions and driving growth is a must to be ahead of the game.

  • Leveraging data

Unlike pharma companies data challenges are particularly unusual in medical devices companies. CRM systems that support data analytics is the exact technology that medical device industry needs at this point. Relationships between sales reps and physicians is strategic and unique in this industry. One which requires constant which requires constant decision making. Organizations have started to understand the importance of data analytics for sales reps to enhance their knowledge base when it comes to communicating with the physicians or hospital administrators. Having key information about market places and customers in a single tool can help medical device reps identify priorities and opportunities.

  • Improve medical device product sales

Saving hours of email and phone conversations to collate all the meetings data can cause a significant waste of time for the reps. CRM technology can help you automate workflow and business processes in turn eliminating the time spent medical device blogphysically by the reps. Medical device sales can see a significant improvement with the use of capabilities that go beyond the typical use of CRM systems. Technological advancements in mobile is changing the way reps and physicians interact in this digital age. A mobile CRM has the ability to perform tasks completely paper-free and online. A neat way of having access is A survey conducted by What Physicians Want stated that 80% of physicians are embracing mobile technology for professional use. With mobile technology getting hands on in this industry sales reps are required to have more knowledge about what they are selling and who they are selling to.

The technology at Tikamobile can help deliver all these goals as a by product of putting such a system in place tremendous productivity can be gained. To know more about us and our offerings please feel free to write to us at sales@tikamobile.com

Also check out our Twitter Page for latest stories on Mobile Solutions for Healthcare and Medical Devices @ Tikamobile

TikaMobile Invites You To The Apple/Pfizer Roundtable


TikaMobile Cordially Invites You To Join Us for the Apple/Pharma RoundTable Event in

“Innovations in Mobile Business Intelligence for Sales”

The event is hosted by Apple at Pfizer’s Collegeville, PA Campus. The roundtable discussion topic will be the next generation of innovation in Mobile Business Intelligence for Pharma Sales. Join us to learn how innovative pharma companies are using TikaPharma to maximize the effectiveness of their go-to-market efforts by providing their reps the actionable insights they need to stay one step ahead of their competition. We will also be presenting a live demo of the software.

When and Where?

When: Tuesday, April 26, 2016 from 9AM to 3PM

Where: Pfizer Collegeville Conference Center (The Barn) 500 Arcola Rd. Collegeville, PA 19426

CLICK HERE: Agenda & Registration

RSVP: events@tikamobile.com