Life Sciences Future Conference

October 29-30, 2018

TikaMobile is excited to announce that we’re sponsoring the Life Sciences Future Conference, an event reflecting the rapidly-evolving landscape in life sciences, in Philadelphia, PA, October 29-30, 2018.

 

Manish Sharma, CEO and Founder of TikaMobile, will serve as Moderator of the Reverse Pitches on the Presentation Stage each afternoon.

Tika will also be exhibiting at the event, so please stop by Booth 38 to see the latest innovations in Intuitive CRM, Business Intelligence and Advanced Analytics designed specifically to boost sales in the Life Sciences industry.

The Life Sciences Future Conference is an event designed by Life Sciences PA, an organization that represents the entire life sciences industry – medical device companies, pharmaceutical companies, investment organizations, research institutions, and myriad service industries that support the life sciences in Pennsylvania.

For more information feel free to contact us at info@tikamobile.com.

 

When and Where?

When: October 29-30, 2018
Where: Pennsylvania Convention Center; Philadelphia, PA
RSVP: events@tikamobile.com

 

MedTech Conference

September 24-26, 2018

TikaMobile is excited to announce that we’re sponsoring the MedTech Conference, Innovation Transforming Healthcare, in Philadelphia, PA, September 24-26, 2018.   

Tika will also be exhibiting at the event, so please stop by Booth 825 to see the latest innovations in Intuitive CRM, Business Intelligence and Advanced Analytics designed specifically to boost sales for Medical Device companies.

For more information feel free to contact us at info@tikamobile.com.

 

When and Where?

When: September 24-26, 2018
Where: Pennsylvania Convention Center; Philadelphia, PA
RSVP: events@tikamobile.com

 

TikaMobile – An Intuitive CRM Platform, Specifically Designed For The Life Sciences Industry

TikaMobile – An Intuitive CRM Platform, Specifically Designed For The Life Sciences Industry

September 12, 2018

TikaMobile is an intuitive CRM, business intelligence and advanced analytics platform built specifically to enable life sciences sales and medical affairs teams to be more data-driven and operate more strategically. Below is our recent interview with Manish Sharma, CEO and the Founder of TikaMobile:

Q: Who are TikaMobile’s customers?

A: We work with life sciences organizations of all sizes and all types, including pharma, biotech and medical device companies. Our technology is mobile-optimized, easy-to-use and designed around the day-in-the-life of the life sciences sales rep, sales manager, sales ops executive, Medical Science Liaison (MSL), payer team and C-suite. With real-time, actionable insights at their fingertips, commercial teams across the organization can break down their silos and collaborate, provide more value to their customers and drive more revenue.

Q: What makes Tika so unique?

A: Tika is designed specifically for the life sciences industry – pharma, biotech and medical device – and isn’t a “big brother” type CRM tool, where sales reps merely log activities, calls, visits, etc., just to get their managers off their backs. We provide real-time, actionable business intelligence to the sales reps, which makes them smarter, more strategic and more efficient in the field. For example, on average, Tika reduces rep pre-meeting planning time from 20 minutes to 2 minutes. This is very compelling for reps. In addition, the massive amounts of internal and external data that Tika pulls in provides sales managers and senior leadership with a wealth of information and intelligence that they previously did not have access to. This allows them to more strategically direct and communicate with their sales teams, as well as more easily provide reporting throughout the organization.

TikaMobile

Another important point is the user interface. Our technology has a mobile-first design and is easily used on-the-go through phones, tablets, as well as through internet browsers. Tika is intuitive, visually stunning and so user-friendly. This makes our utilization rates among sales reps very high – between 85% – 98%, compared to an industry average of ~20% for other CRM tools. The high utilization rate results in more efficient and strategic commercial teams, and it also means that more data is getting into the system to be shared and leveraged across the organization.

These are some of the things that make Tika so unique in the life sciences industry.

Q: Can you tell us about the pain points that life sciences companies are facing that Tika is addressing?

A: Many life sciences companies are struggling to improve their product launch results. Launching new pharma and medical device products have become increasingly challenging. In fact, Bain & Company recently reported that nearly 50% of launches over the past eight years have underperformed analyst expectations, and more than 25% have failed to reach even 50% of external revenue forecasts. It’s getting tough out there. Another challenge is the lack of actionable business intelligence. We all know that most organizations have a ton of data. But it’s difficult to turn that into actionable business intelligence for the field rep. Some reps are completely operating in the dark, and many reps would at least say that they could be more efficient, more strategic and closing more sales if they had more information about their prospects and customers. And lastly, sales managers and senior leadership lack the analytics necessary to create a strong feedback loop, to coach their sales teams, to correct current sales strategies and launch new sales efforts.

Tika addresses all of these challenges through its platform by pulling in massive amounts of disparate data, turning it into actionable business intelligence and presenting it in an intuitive, interactive interface that’s user-friendly and mobile-optimized. Some stats from our clients include:
• 72% of the reps reported increased efficiency in their territory
• 98% of managers believe they are more effective in managing reps and see significant ROI
• New reps ramp up in weeks, not months
• Average rep pre-meeting calling time is reduced from 20 minutes to 2 minutes
• Sales increased by 15% year-over-year

Equipping reps with critical, real-time information about their customers and prospects, and providing sales managers and senior management with real-time, advanced analytics, addresses many of the challenges I discussed and enables organizations to provide more value to their customers and close more business.

Q: How has Tika been helping life sciences organizations change their approach to selling?

A: Tika becomes the driving force behind an organization moving from an old-fashioned selling model that relies too much on relationships and involves too much guesswork, to a modern-day, data-driven approach that focuses on providing real value to customers. Tika’s platform provides the necessary data to allow organizations to more fully understand their customers and serve them better. It also enables reps to see where the real opportunities are. No guesswork. And it puts all of this information in one place. No toggling back and forth between multiple apps, no piecing together disparate data points. It’s all right there in the app.

In addition, Tika unifies various groups within an organization – Sales, Marketing, Leadership, Medical Affairs, etc. This also empowers organizations to adjust and course-correct their selling strategies. When the right hand knows what the left hand is doing, everything just operates better. The platform provides transparency and displays real-time information that unifies previously siloed groups. Everyone is better-informed, makes faster, more strategic decisions, and remains focused on providing value to the customer.

This is where the industry is going and Tika has created the industry’s next best practice. Tika’s technology is built with this in mind – a data-driven approach to providing real value to customers. The companies that use Tika’s platform become enabled to make this important shift that will lift their organizations to their next levels of success.

 

TikaMobile: Precision Tools for Smarter Life Sciences Sales

TikaMobile:
Precision Tools for Smarter Life Sciences Sales

August 14, 2018

In the wake of rising consumer demand, the life sciences sector today represents an ever-evolving ecosystem of new, as well as existing pharmaceutical and medical device products that create competitive pressures and leave sales representatives and entire organizations struggling to successfully position and differentiate their offerings. Legacy systems, silos, and processes that many life sciences companies contend with present barriers in the face of fast-paced changes and market trends buffeting the industry. The explosion of data has exacerbated the problem even more.

The application of modern, innovative systems that can integrate strategic planning, advanced customer segmentation, and targeting, as well as pull-through information from various sources–empowering sales organizations to operate smarter and deliver more value to their customers–would be a welcomed boon to the industry. TikaMobile, an information technology specialist headquartered in NYC, has answered this need by reimagining the technology ecosystem of life sciences sales organizations. They have tapped into the vast potential of IT and Big Data to build powerful analytics platforms that can form intuitive action plans for the effective sale and monitoring of pharmaceutical drugs and medical devices.

“We are working with innovative sales leaders around the world who are seeking to create an empowered, data-driven decision-making sales organization,” says Manish Sharma, co-founder, and CEO of TikaMobile. “Our collaboration with these change agents, along with our focus on user-centricity, mobile-first design, and insight-led technology, has enabled us to create a new sales model that empowers the life sciences companies of tomorrow.” The company’s Tika Pharma and Tika Device applications allow reps to access intelligence pertaining to the entire spectrum of physicians, accounts and health systems, to target prospects for specific products and even narrow down the ones most receptive to the message. TikaMobile has also created a realtime segmentation capability based on this profiling, which allows management to provide decision-making power into the hands of the sales teams. TikaMobile has built-in routing capability whereby reps can see which physician to visit in the right time slot.

From the onset, TikaMobile observed the need for a platform that could break down silos and give all users, from commercial teams to marketing to sales to medical affairs, the ability to create real-time insights on the go. For example, Tika’s medical affairs module, TikaMSL, allows medical science liaisons (MSLs) to profile and target KOLs, capture and log interactions, and manage all their medical assets such as clinical studies and medical information request forms produced by physicians or hospitals, all in a digital format. The MLS is able to track physician responses, enabling them to better align themselves with the demographic and to be strategic in their interactions.

“One of our specialties has become enabling companies with innovative therapies to create a brand new market, establish awareness for their products and take them on the journey to making their innovation the standard of care,” says Sharma.

TikaMobile has innovative partners in the pharmaceutical and the medical device space, with presence around the world. As the established tool of choice for a product launch and for sustained, modern-day sales enablement, the company has seen significant growth. In addition, with its focus on value-driven, user-centric design, the company is constantly innovating. On the horizon for Tika: embedded analytics and enabling integration with AI, Alexa, chatbots among others–creating an even smarter, digitally enabled life sciences sales organization.

 

SalesTechStar: TikaMobile Introduces Analytic CRM Platform for Medical Device National Account Teams

TikaMobile Introduces Analytic CRM Platform for Medical Device National Account Teams to Increase IDN Contract Performance

August 2, 2018

TikaMobile Introduces Analytic CRM Platform for Medical Device National Account Teams to Increase IDN Contract Performance

TikaMobile, the premier leader in cloud-based business intelligence and CRM software for the global life sciences industry, announces their new advanced analytics platform, TikaNAM, designed specifically for National Account Managers (NAM). With this solution, life science companies will now have an ability to manage their IDN relationships end-to-end in real-time, including targeting, contracting and pull-through on contract performance.

TikaMobile’s innovative technology collects massive amounts of data from multiple, disparate internal and external sources and cohesively applies best practices and analytics to give end-users exactly what they need to execute. This provides users the ability to segment IDNs, create a strategic plan, generate proposals, analyze how each product group is doing and track the performance of the IDN itself across different geographies. With all of this actionable information on a single platform, users can quickly generate what-if pricing scenarios on products and product bundles and instantly share these pricing proposals with their team. TikaMobile’s introduction of this collaborative and innovative solution enables national account teams, who represent multiple business units, to respond instantly to pricing queries from the field, addressing a long-standing problem faced by the industry.

“TikaMobile is proud to launch National Account Manager to provide companies in the medical device space with a powerful, user-friendly tool that expands insight and boosts collaboration,” said Manish Sharma, CEO and founder of TikaMobile. “National Account Manager solution enhances the strategic planning and execution capabilities across various silos. The immense speed of the platform and its mobile-first, user-friendly design enhances a team’s efficiency, which, in turn, increases revenues and profitability across the organization.”

Learn More About TikaNAM

 

TikaMobile Introduces Analytic CRM Platform for Medical Device National Account Teams to Increase IDN Contract Performance

NEW YORK, NY, August 1, 2018 (GLOBE NEWSWIRE)TikaMobile, the premier leader in cloud-based business intelligence and CRM software for the global life sciences industry, announces their new advanced analytics platform, TikaNAM, designed specifically for National Account Managers (NAM). With this solution, life science companies will now have an ability to manage their IDN relationships end-to-end in real-time, including targeting, contracting and pull-through on contract performance.

TikaMobile’s innovative technology collects massive amounts of data from multiple, disparate internal and external sources and cohesively applies best practices and analytics to give end-users exactly what they need to execute. This provides users the ability to segment IDNs, create a strategic plan, generate proposals, analyze how each product group is doing and track the performance of the IDN itself across different geographies. With all of this actionable information on a single platform, users can quickly generate what-if pricing scenarios on products and product bundles and instantly share these pricing proposals with their team. TikaMobile’s introduction of this collaborative and innovative solution enables national account teams, who represent multiple business units, to respond instantly to pricing queries from the field, addressing a long-standing problem faced by the industry.

“TikaMobile is proud to launch National Account Manager to provide companies in the medical device space with a powerful, user-friendly tool that expands insight and boosts collaboration,” said Manish Sharma, CEO and founder of TikaMobile. “National Account Manager solution enhances the strategic planning and execution capabilities across various silos. The immense speed of the platform and its mobile-first, user-friendly design enhances a team’s efficiency, which, in turn, increases revenues and profitability across the organization.”

If you have any questions regarding this new technology, its abilities and its key features, please email info@tikamobile.com.

About TikaMobile, Inc.
TikaMobile, Inc. is the premier leader in cloud-based business intelligence and CRM software for the global life sciences industry. By combining many disparate sales and marketing tools into a single easy-to-use application, while applying prescriptive, actionable analytics across the commercial organization, Tika is transforming and optimizing sales organizations for pharmaceutical and medical device companies. Tika is committed to innovation, product excellence, and customer success and works with organizations of all sizes. Headquartered in New York City, Tika has offices in the United States, Europe and India. For more information, visit www.TikaMobile.com.

Contact:
Rob Thomas, TikaMobile, Inc.
(646) 650-5545 | rthomas@tikamobile.com

 

Pharmaceutical Drug Launches – Something Needs to Change

By Manish Sharma, CEO, TikaMobile

I came across this great article by Bain & Company, How to Make Your Drug Launch a Success, that had an alarming statistic: “Our research shows that nearly 50% of launches over the past eight years have underperformed analyst expectations, and more than 25% have failed to reach even 50% of external revenue forecasts.” We’re in the midst of a sea change in the life sciences industry and it’s being driven by a few trends, which include:

  • Competition is fierce. The Bain & Company article points out that, “the average window of time in which a drug remains on the market before competing products arrive has fallen to four years, down from eight years.”
  • Decision makers continue to shift. This includes the fact that some purchasing decisions now require multiple decision makers.
  • The industry is moving quickly. Information is getting stale faster than ever.

The Bain & Company article goes on to give some great advice for drug launches, which includes creating “broad customer advocacy via a superior customer experience,” “organizing drug launch as a micro-battle,” and creating a reliable feedback loop between frontline field sales reps and home office teams.

How can pharma companies adopt these practices? We’ve all heard the famous quote attributed to Albert Einstein: “The definition of insanity is doing the same thing over and over again and expecting different results.” Something needs to change.

As you develop a new launch strategy, question everything. The answer to the question, “Why do we do it that way?” should never be, “Because that’s the way we’ve always done it.” Everything needs to be questioned in order to uncover problem areas and root causes, and to then create a stellar product launch strategy.

For many organizations, a big challenge is getting people to work together. How can you break silos and get people to communicate better and work together? Many times, it comes down to incentives. Are the groups and people in your organization incentivized to execute on your latest and greatest product launch strategy? Or do their incentives keep them tethered to legacy processes? Once you develop your winning launch strategy, you must work on aligning everyone to it.

The right technology can drive this alignment. The life sciences industry has spent significantly on sales enablement technology, but those technologies tend to focus on satisfying regulatory requirements and otherwise just forcing reps to capture activities. They don’t provide the reps with any real value, they don’t unite the broader organization and they don’t increase the capacity of pharma companies to successfully execute their strategies.

The industry has been using the proverbial square peg to fit into the round hole. As we can see, it’s not working because the statistics for drug launches keep getting worse and worse.

At Tika, we are reimagining how a sales enablement program should operate and we designed our technology to work hand-in-hand with that vision. As the Bain article points out, we strive to help our clients provide a superior customer experience. One of our key focal points is providing the sales rep with the most updated information available  – critical, timely, actionable business intelligence imported from multiple sources into our single platform. And we line that intelligence up with their accounts, targets, Key Opinion Leaders (KOLs), and other stakeholders. This information allows sales reps to be more prepared and also to make better decisions and become more strategic with their use of time. We have created something that’s different from most CRM tools, which are one-way streets – the reps just relunctantly and begrudgingly logging their activities.

This brings us to another important element that we factor in: the feedback loop. Our platform captures information from the reps – and also from other commercial silos – and shares it with the appropriate people and teams in real-time. Tika also creates alerts for follow-up actions for anyone using the app. Everyone stays connected and communicates better – in real-time – which results in better customer service and more revenue.

We also factor in people in the home office – Sales Managers, Marketing, Medical Affairs, Training, Market Access, etc. Managers receive more real-time information about their reps, including where the trouble spots are. They can better coach their reps and make more accurate forecasts based on their activity and feedback.

For Marketing, we made it easier to share the right materials with sales reps and managers. And we made it easier for Marketing to receive feedback, which can be used to adjust positioning, messaging, collateral, etc. We must continue to break down the silos and share intelligence to drive the overall corporate strategy.

Lastly, we knew that we needed to make the tool visually appealing, interactive and easy-to-use. People need to want to use it, and they’ll want to use it if they gain benefit from it (i.e., all of the actionable information and business intelligence I previously discussed) and if it’s easy to use. There’s nothing worse than investing in a sales enablement tool that gets under-utilized. This is a big problem area in the industry. We addressed this with a mobile-first and user-friendly design. So much is available and accomplished through a swipe of the finger. Our clients’ average utilization rate is 92%.

This is the future. A new strategic approach and better sales enablement technology to address these drug launch issues that we’re seeing in the life science industry. Let’s stop the insanity. Let’s make it easier for field sales reps, sales managers, Marketing, Market Access, Training, Medical Affairs, and everyone on the drug launch team to provide that superior customer experience and execute a reimagined drug launch strategy.

Reimagine drug launch

Reimagine your drug launch strategy.

 

Insights from MedForce 2018

Insights from MedForce 2018
By Manish Sharma, CEO, TikaMobile

TikaMobile participated in MedForce 2018 in Boston, MA. I was Chairperson for day 1 of the conference, kicking off the proceedings with a keynote presentation and then facilitating various discussions. Throughout the conference, the TikaMobile team met with marketing and sales executives from America’s leading medical device companies, as well as pharma companies to network, collaborate, and learn from one another’s experiences.

Here are a handful of the points that we discussed and the key takeaways we gathered from some of the summit’s speakers, such as Jay Graves, Neil Gomes, Nick Ruth, Jim Yearick, Mary Beth Moynihan, Jeff Sullivan, Terry Coutsolioutsos and Kasia Hein-Peters:

  1. You must see the future in order to compete — reimagining is essential. 
    1. If you do not anticipate future changes to the life sciences industry, you will fall behind the curve. We are all aware of the problems that exist in the industry, but what are the effective and innovative solutions to address them? Companies must think about what a new commercialization model should look like and how to enable collaboration between different silos within the organization in order to establish positive change.
  2. Every successful movement requires not only a leader, but also impactful initial followers.
    1. Being a visionary is vital, but that alone it is not enough. When creating a vision for your company, you must construct a change management plan to support and drive your vision. Build bridges, create win-win scenarios, incentivize people and bring them on board to achieve the mission. In doing so, lasting advancements will prevail.
  3.  Create a differentiated product strategy based on life cycles.
    1. The medical device industry needs to think like technology companies and understand where the product is in its lifecycle. Getting an innovative therapy to standard of care is a process. Expansion should only be done when the time is right.
  4. Patient-centricity leads to innovation.
    1. We try never to forget that medicine is for the people. It is not for the profits. The profits follow, and if we have remembered that, they have never failed to appear.” — George Merck. Innovation must provide an added value to both the company and its customers. Profit will automatically follow.
  5. Change management is difficult but it is vital to survival.
    1. Change management is difficult as current incentives are aligned to maintain the status quo. At least sixty five percent of managers need to be onboard for a new plan to succeed. It is crucial that your company initiates and implements change as soon as problems arise. Instituting change is challenging, as it requires time, resources and the willingness to change across the entirety of the company. However, it is imperative to be innovative and to take advantage of available resources now so that the company doesn’t find itself playing catch-up later.
  6. Sales teams need to focus on value.
    1. The top performing sales teams strive to add value to the system. Most traditional teams with core performers focus only on relationships. Recent independent research showed top performers have a clear purpose, utilize data, anticipate any barriers they may face and are constantly learning.  Focusing on value is what separates top performers from core performers, and teams with top performers operate more efficiently and effectively.
  7. Align commercial model changes with lifecycle.
    1. Intense competition is leading to commoditization but new models have to be found in order to articulate the value of the product. Changes in reimbursement patterns and more focus on patient pay models, while a challenge, are also opportunities. As companies are exploring new patient pay models, some medical device companies have successfully explored strategies to charge more for a premium patient experience with spectacular results.

These key takeaways must be incorporated into companies’ strategy plans in order to pave the way for future success.

Innovation

MedForce Summit

June 25-26, 2018

TikaMobile is excited to announce that we’re sponsoring the MedForce Summit, the sales and marketing conference for the medical device industry, in Boston, MA, June 25-26, 2018.

Manish Sharma, Founder & CEO of TikaMobile, will serve as Chairperson for Day One of the event – Sales and Marketing Collaboration Day: Addressing Commercial Model Changes.

Tika will also have a kiosk at the event, so please stop by to see the latest innovations in Intuitive CRM, Business Intelligence and Advanced Analytics designed specifically to boost medical device sales.

For more information feel free to contact us at info@tikamobile.com.

When and Where?

When: June 25-26, 2018
Where: Omni Parker House, Boston, MA
RSVP: events@tikamobile.com

TikaMobile Strengthens its Security and Confidentiality Credentials by Renewing its SOC2 Certification

New York, NY, JUNE 6, 2018 (GLOBE NEWSWIRE) – TikaMobile, the premier leader in cloud-based business intelligence and CRM software for the global life sciences industry, is proud to announce their SOC2 certification and report release for TikaMobile Online and mobile device platforms. As Tika continues to grow in North America and expand its global footprint throughout Europe, Asia and Australia, they remain focused on ensuring that their technology and platforms meet the highest levels of security and confidentiality.

On March 15, 2018, the independent 3rd party cybersecurity and compliance firm, A-lign, released the affirmative report evaluating TikaMobile’s overview of operations, including business policies and practices. In addition, TikaMobile worked with MainNerve, another 3rd party cybersecurity firm, to perform penetration testing in search of any critical or high-rated security vulnerabilities within their internal and external infrastructure. After extensive testing and auditing, MainNerve concluded that the company’s internal and external networks are well configured and, as a result, the overall risk posed to TikaMobile is Low.

TikaMobile’s high-performance data centers are located worldwide and utilize Amazon Web Services (AWS) for hosting services, leveraging built-in physical and network security, as well as monitoring and reporting tools provided by Amazon.

“We are at the forefront of driving innovations in CRM, business intelligence and advanced analytics for life sciences sales teams,” said Manish Sharma, CEO and founder of TikaMobile, Inc. “The 3rd party evaluations and the SOC2 certification further demonstrate our commitment to the security of our customers’ data in TikaMobile’s cloud technology solutions as we continue to break down the silos within organizations and boost collaboration and efficiency.”

SOC2 reports are internal control reports on the services provided by a service organization relevant to security, availability, processing integrity, confidentiality and privacy. An organization can earn SOC2 certification and a SOC2 report after a 3rd party assesses them against predefined benchmarks. The report is then made available to any interested party, such as existing or potential customers. To request TikaMobile’s SOC2 report, or if you have any questions regarding the technology and its certifications, please email info@tikamobile.com.

About TikaMobile, Inc.
TikaMobile, Inc. is the premier leader in cloud-based business intelligence and CRM software for the global life sciences industry. By combining many disparate sales and marketing tools into a single easy-to-use application, while applying prescriptive, actionable analytics across the commercial organization, Tika is transforming and optimizing sales organizations for pharmaceutical and medical device companies. Tika is committed to innovation, product excellence, and customer success and works with organizations of all sizes. Headquartered in New York City, Tika has offices in the United States, Europe and India. For more information, visit www.TikaMobile.com.

Contact:
Tony Bowden, TikaMobile, Inc.
(646) 650-5545 | tbowden@tikamobile.com